Marketing in Online Virtual Worlds

Written by Prasad Addagatla

In the article “Marketing Strategies in the Virtual Worlds”, author comes up with the importance of “virtual experience” of the products when compared to the real time experience.

“3D” technology is rapidly developing in the internet world which can also be expected to contribute bountifully in the field of marketing products.

It is being discovered that the usage of the 3D technology in the marketing industry has brought a drastic change in the thinking of customers towards a product. Consumers are coming to a good understanding regarding the product and that brand, which is influencing them to go for that product. With these consequences more of the companies are looking forward to use this technology in the development of their businesses.

All the products cannot be expressed in the virtual world as it depends on the class of the products. The author describes an example regarding the products which cannot be expressed in the 3D world. The taste of wine cannot be experienced in the virtual world when compared to the real world. There are some “product attributes” which are to be suitable to the virtual environment and which can decide the intensity of the virtual experience. Depending on this intensity, managers come to a decision whether to use the virtual world for a product or not.

The author finally concludes that the companies may market the product in the virtual world but they should also be marketed in the real world making their businesses successful.

Work Cited:

Lui,Tsz-wai., Piccoli,Gabriele., Ives,Blake (2007) Marketing Strategies in the Virtual Worlds,Vol.38, New York, NY, USA. ACM Press: 77-80.